NEWS & UPDATES
Black Friday and Cyber Monday – what is important for your online platform
What’s it all about?
Black Friday and Cyber Monday are another example of our continuing transition to a digital, connected economy, blending ‘bricks and mortar’ with ‘clicks and mortar’. But what is Black Friday and Cyber Monday? And beyond the marketing and retail business returns, what’s important for your business cybersecurity?
Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving. The term dates back to the early 1950s, but a more recent explanation is this day represents the point in the year when retailers begin to turn a profit, thus going from being “in the red” to being “in the black.
Black Friday deals can be purchased online and in-store, and simply refers to “the busiest shopping and traffic day of the year”, from a United States perspective.
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. Debuting in 2005, now a global online buying extravaganza, this year Cyber Monday is on Monday, 2 December.
Cyber Monday offers a way for smaller retailers, through their online presence (e.g. e-commerce platform) to participate in the global digital economy. Deals are available exclusively online, and since its inception, Cyber Monday has become the online equivalent to Black Friday. Cyber Monday is also seen as a great opportunity for smaller retailers to promote their products, as they may not have been able to compete with the larger retailers on Black Friday.
And, yes, Black Friday and Cyber Monday are increasing in their popularity and participation by Australian retail consumers.
What’s important for you?
A fundamental of course. Black Friday and Cyber Monday are largely an online experience for you, and your customers. With near 99 percent broadband penetration to small businesses in Australia, you are connected, as is your customer.
Broadband service to meet your business needs
Your physical broadband connection is needed, yes, but a suitable internet (and phone) business service from your telco can make all the difference. A business grade service that meets your data, voice, and service assurance (fault fix) needs is increasingly important to maintain your business operations.
Take 10-minutes and complete the 5-step questionnaire using the business nbn™ Solution Finder tool here. Then contact your preferred phone and internet provider to find out if a retail solution powered by business nbn™ is available for you, and what options exist to support your business digital needs.
You might also be interested in recent small business research, conducted by Alpha Beta and commissioned by NBN Co. Using anonymised Xero data, the research showed correlation between small business ICT/IT spend and business growth and employment. Read Connecting Australia – the big future for small business here.
Do your homework and be prepared.
The Australian Cyber Security Centre (ACSC), as part of the Australian Signals Directorate (ASD), provides cyber security advice, assistance and operational responses to prevent, detect and remediate cyber threats to Australia. Their Australian Small Business Cyber Security Guide has been specifically designed for small businesses to understand, act, and increase their cyber security resilience against ever-evolving cyber security threats.
The language is clear, the actions are simple, and the guidance is tailored for small businesses. The Australian Small Business Cyber Security Guide is here – take the time to read and action. Topics include:
- scam emails (phishing)
- managing your software (updates and backups)
- people and procedures
- a great checklist
- step-by-step guides
Finally, with the nbn™ broadband access network build at peak rollout now, with +100,000 homes and businesses being connected each month, there’s been an increase in nbn-related scams. So, here’s a few key things to keep an eye out for:
Sources: Shop.org, Wikipedia, Australian Signals Directorate, ABS 8129.0 – Business use of Information Technology; nbn corporate plan; estimate from nbn trends
By Brendan Donohoe, as Executive General Manager nbn Business Sales
Brendan is a seasoned ICT Executive Director, with a career spanning 30 years in the industry. As Executive General Manager nbn Business Sales, Brendan works with Retail Internet Service Providers to transform Australian Business and Government customers through better Business Grade Internet Connections, leveraging technology and innovation. Prior to nbn Brendan had a long career in Telstra involving Small Business, Medium Business and Enterprise & Government with a common theme of bringing technology to life across all 3 segments.
nbn Co is a proud partner of the National Retail Association. nbn Co and the NRA are working together to provide the most up to date information for Australian retailers this Christmas.