NEWS & UPDATES
eBay predicts broken sales records for Black Friday
A version of this article was originally posted on eBayinc.com.
eBay estimates more than 2.6-million people will visit ebay.com.au on Friday, 29 November. Of these visits, over 1.9-million will be via mobile devices, an increase on Black Friday 2018. Data also suggests spending will see double digit growth compared to 2018, with mobile purchases driving this.
eBay Australia’s Head of Retail Insights, Gavin Dennis said, “With an unparalleled pool of buying and selling data, eBay is a true reflection of Australian retail and shopping trends. Black Friday is a major event in the US and our data shows Australia has officially caught onto this retail phenomenon, opting for the convenience, delivery options and time-saving benefits of online shopping.
“Traditionally we’ve seen our busiest shopping day fall in December but the rise in popularity of Black Friday has spurred an earlier start to the Christmas retail season. This is driven by consumers shopping smarter and taking advantage of the great discounts offered by retailers.”
Throughout the day there will be approximately 5 gifts purchased every second with 3 of those via mobile as more people shop on-the-go. Site-wide shopping is predicted to peak between 8.30pm to 8.45pm, while the busiest time for mobile shopping will be later in the evening between 9.00pm to 9.15pm. In comparison, desktop sales peak during lunchtime from 12pm to 12.15pm.
Shoppers are expected to continue supporting homegrown businesses with more than half (54 per cent) of items purchased from Australian retailers selling on the site. Recent eBay research reveals shoppers make an extra effort to support Australian businesses at Christmas (50 per cent).
eBay seller, Doron Kushlin, Co-Founder of k.g.electronic based in Melbourne, said Black Friday has become one of the key retail moments, driven mostly by his eBay store: “We’ve seen Black Friday sales really take
off over the last two years. Last year’s Black Friday was one of the biggest days we’ve ever had and we’re expecting this year will be bigger and better than ever before.”
Marking 20 years in Australia, eBay is a one stop shop that now boasts more than 40,000 Australian retailers including Myer, Big W and Coles. 90 per cent of what’s sold on ebay.com.au is brand new.
eBay will be starting its Black Friday deals early, beginning with 20 per cent off millions of items from 21 November.
“With millions of deals from toys to electronics and even grocery via our vibrant network of Australian retailers, eBay’s Black Friday sales are the best way for shoppers to get a head start on Christmas,” said Dennis.
Head to ebay.com.au for all the details.